🍵 From Tapri to Trend: The Chaei Ka Adda Story
Every cup of chai tells a story — of warmth, of friendships, of ideas brewed in the chaos of everyday life.
At Chaei Ka Adda, we didn’t just want to serve tea.
We wanted to create spaces where stories steep, connections happen, and local culture lives on.
This is the story of how we turned a chai dream into a fast-growing franchise — with community-first thinking, bold marketing, and a brand identity that feels like home.
🌱 The Beginning: Born From a Cup, Built For a Community
The idea for Chaei Ka Adda sparked like all great ideas — over a hot cup of tea with friends.
We saw how tea stalls (tapris) were the unofficial town halls of India — but lacked structure, hygiene, and scalability.
So we asked ourselves:
What if we took the charm of a roadside tapri and blended it with modern aesthetics, clean operations, and a youthful vibe?
That’s how Chaei Ka Adda was born — not just as a place to drink tea, but as a movement around adda culture.
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